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The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business - Quintessence Series Softcover reprint of the original 2nd ed. 2016 edition
Philip Kotler
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The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business - Quintessence Series Softcover reprint of the original 2nd ed. 2016 edition
Philip Kotler
This book provides practitioners with a basic understanding of strategy and the process of strategic management. A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.
113 pages, Illustrations; Bibliography; 43 Illustrations, black and white
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 30, 2018 |
| ISBN13 | 9783662569283 |
| Publishers | Springer-Verlag Berlin and Heidelberg Gm |
| Pages | 113 |
| Dimensions | 155 × 235 × 7 mm · 185 g |
| Language | English |
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