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Ingredient Branding: Making the Invisible Visible Philip Kotler 2010 edition
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Ingredient Branding: Making the Invisible Visible
Philip Kotler
An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing.
393 pages, biography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 29, 2014 |
| ISBN13 | 9783642438189 |
| Publishers | Springer-Verlag Berlin and Heidelberg Gm |
| Pages | 393 |
| Dimensions | 475 × 186 × 25 mm · 634 g |
| Language | English |
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