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Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System
Philip Kotler
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Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System
Philip Kotler
Offers an introduction to strategic marketing and presents ideas for gaining the competitive edge in the health care arena. This book analyzes aspects of customer driven health care industries, and uses examples and cases to show how real companies build and implement effective strategies.
576 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 1, 2008 |
| ISBN13 | 9780787984960 |
| Publishers | John Wiley & Sons Inc |
| Pages | 576 |
| Dimensions | 242 × 189 × 34 mm · 1.09 kg |
| Language | English |
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