Moderating Focus Groups: A Practical Guide for Group Facilitation - Thomas L. Greenbaum - Books - SAGE Publications Inc - 9780761920441 - January 28, 2000
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Thomas L. Greenbaum
Moderating Focus Groups: A Practical Guide for Group Facilitation

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Designed for the needs of the focus group moderator, this guide covers everything from pre-session participant recruitment to post-session reporting. It includes a wealth of advanced and techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing.

264 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 28, 2000
ISBN13 9780761920441
Publishers SAGE Publications Inc
Pages 264
Dimensions 152 × 228 × 15 mm   ·   370 g
Language English  
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