Moderating Focus Groups: A Practical Guide for Group Facilitation - Thomas L. Greenbaum - Books - SAGE Publications Inc - 9780761920434 - January 28, 2000
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Thomas L. Greenbaum
Moderating Focus Groups: A Practical Guide for Group Facilitation

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Designed for the needs of the focus group moderator, this guide covers everything from pre-session participant recruitment to post-session reporting. It includes a wealth of advanced and techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personality association and position fixing.

264 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 28, 2000
ISBN13 9780761920434
Publishers SAGE Publications Inc
Pages 264
Dimensions 152 × 228 × 19 mm   ·   450 g
Language English  
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