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Branded Component Strategies: Ingredient Branding in B2B Markets Stefan Worm 2012 edition
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Branded Component Strategies: Ingredient Branding in B2B Markets
Stefan Worm
In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. This title analyzes how component supplier brand strength among original equipment manufacturers' (OEMs') customers affects component suppliers' market performance in their relationships with these OEMs.
224 pages, 32 black & white illustrations, 50 black & white tables, biography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | December 16, 2011 |
| ISBN13 | 9783834919199 |
| Publishers | Gabler |
| Pages | 224 |
| Dimensions | 148 × 210 × 13 mm · 299 g |
| Language | English German |
