International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets - Contributions to Economics - Sandra Bell - Books - Springer-Verlag Berlin and Heidelberg Gm - 9783790820294 - April 11, 2008
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International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets - Contributions to Economics 2008 edition

Sandra Bell

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International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets - Contributions to Economics 2008 edition

In the first quarter century of reform and global opening, Chinese enterprises have been largely confined to a 'passive' role in the global division of - bor.

370 pages, 41 black & white tables, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 11, 2008
ISBN13 9783790820294
Publishers Springer-Verlag Berlin and Heidelberg Gm
Pages 370
Dimensions 155 × 235 × 22 mm   ·   707 g
Language French  
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