Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice - European Advertising Academy - - Books - Springer - 9783658152192 - September 13, 2016
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Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice - European Advertising Academy 1st ed. 2017 edition

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Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice - European Advertising Academy 1st ed. 2017 edition

Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Advances in Advertising Research are published by the European Advertising Academy (EAA).

326 pages, 51 black & white illustrations, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 13, 2016
ISBN13 9783658152192
Publishers Springer
Pages 315
Dimensions 148 × 210 × 23 mm   ·   526 g
Language French  
Editor Christodoulides, George
Editor Eisend, Martin
Editor Stathopoulou, Anastasia