Tell your friends about this item:
Ingredient Branding: Making the Invisible Visible 2010 edition
Philip Kotler
Price
£ 58.99
Ordered from remote warehouse
Expected delivery Dec 2 - 11
Christmas presents can be returned until 31 January
Our customers say:
Add to your iMusic wish list
Ingredient Branding: Making the Invisible Visible 2010 edition
Philip Kotler
An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing.
393 pages, biography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 29, 2014 |
| ISBN13 | 9783642438189 |
| Publishers | Springer-Verlag Berlin and Heidelberg Gm |
| Pages | 393 |
| Dimensions | 475 × 186 × 25 mm · 634 g |
| Language | English |
Show all
More by Philip Kotler
![Cover for Philip Kotler · H2H Marketing: The Genesis of Human-to-Human Marketing (Hardcover Book) [1st ed. 2021 edition] (2020)](https://imusic.b-cdn.net/images/item/original/302/9783030595302.jpg?philip-kotler-2020-h2h-marketing-the-genesis-of-human-to-human-marketing-hardcover-book&class=scaled&v=1602978628)
![Cover for Philip Kotler · The Quintessence of Strategic Management (Book) [2 Revised edition] (2016)](https://imusic.b-cdn.net/images/item/original/890/9783662484890.jpg?philip-kotler-2016-the-quintessence-of-strategic-management-book&class=scaled&v=1465984775)
![Cover for Philip Kotler · Transformational Sales: Making a Difference with Strategic Customers (Hardcover Book) [1st ed. 2016 edition] (2015)](https://imusic.b-cdn.net/images/item/original/059/9783319206059.jpg?philip-kotler-2015-transformational-sales-making-a-difference-with-strategic-customers-hardcover-book&class=scaled&v=1443648873)
![Cover for Philip Kotler · The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Paperback Book) [2010 edition] (2014)](https://imusic.b-cdn.net/images/item/original/386/9783642422386.jpg?philip-kotler-2014-the-quintessence-of-strategic-management-what-you-really-need-to-know-to-survive-in-business-paperback-book&class=scaled&v=1440296623)
![Cover for Philip Kotler · Ingredient Branding (Book) [2010 edition] (2010)](https://imusic.b-cdn.net/images/item/original/133/9783642042133.jpg?philip-kotler-2010-ingredient-branding-book&class=scaled&v=1408458979)
![Cover for Philip Kotler · B2B Brand Management (Paperback Book) [Softcover reprint of hardcover 1st ed. 2006 edition] (2010)](https://imusic.b-cdn.net/images/item/original/708/9783642064708.jpg?philip-kotler-2010-b2b-brand-management-paperback-book&class=scaled&v=1408463381)
![Cover for Philip Kotler · B2B Brand Management (Hardcover Book) [2006 edition] (2006)](https://imusic.b-cdn.net/images/item/original/600/9783540253600.jpg?philip-kotler-2006-b2b-brand-management-hardcover-book&class=scaled&v=1408203753)
See all of Philip Kotler ( e.g. Paperback Book , Hardcover Book , Book , CD and Loose-leaf )