![Fundamental Signs and Significance-effects: a Semeiotic Outline of Fundamental Signs, Significance-effects, Knowledge Profiling and Their Use in Knowledge Organization and Branding - Torkild Thellefsen - Books - VDM Verlag Dr. Müller - 9783639262308 - June 8, 2010](https://imusic.b-cdn.net/images/item/original/308/9783639262308.jpg?torkild-thellefsen-2010-fundamental-signs-and-significance-effects-a-semeiotic-outline-of-fundamental-signs-significance-effects-knowledge-profiling-and-their-use-in-knowledge-organization-and-branding-paperback-book&class=scaled&v=1471476714)
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Fundamental Signs and Significance-effects: a Semeiotic Outline of Fundamental Signs, Significance-effects, Knowledge Profiling and Their Use in Knowledge Organization and Branding
Torkild Thellefsen
Fundamental Signs and Significance-effects: a Semeiotic Outline of Fundamental Signs, Significance-effects, Knowledge Profiling and Their Use in Knowledge Organization and Branding
Torkild Thellefsen
Two fundamental signs exist: a normative and a sub- cognitive, respectively. The former is the epistemological center in every knowledge domain possessing a well defined terminology. The latter is the emotional center in every loosely defined community, e.g. brand communities. The sub- cognitive fundamental sign exerts attraction upon the members of the community through emotional similarity. To the two fundamental signs there are two corresponding significance-effects: the normative and the sub-cognitive, respectively. The former designates the interpretative distance between the concept and its correct interpretation - the shorter the distance is, the more forceful the normative significance-effect is. The latter enables us to let us be attracted to a given sign e.g. brands. The attraction takes place because the interpreter sees parts of himself, or wishes to see parts of himself. Two pragmaticistically inspired methods are also presented: the knowledge profile and semeiotic constructivism. The former is a pragmatic tool for knowledge organization, the latter can be used to knowledge manage i.e. scientific concepts.
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | June 8, 2010 |
ISBN13 | 9783639262308 |
Publishers | VDM Verlag Dr. Müller |
Pages | 280 |
Dimensions | 225 × 16 × 150 mm · 412 g |
Language | English |
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