The Reciprocity of the Meetings Industry and the Lodging Sector: a Critical Analysis on the Basis of Two European Top Meeting Destinations

Meetings have always been a crucial part of mankind, used as a chance to exchange information and ideas. Since more than four decades now, the meetings industry has experienced an enormous growth worldwide due to the facilitation of travel opportunities. As the demand for meetings augmented in such a strong manner, also hotels, which have always been an important supplier of the MICE industry, have recognised the vast trend among this touristy segment and are now constantly trying to adapt to its needs. Consequential this scientific piece of work elaborates their reciprocity and could be of value and significant pertinence for the parties involved and therefore be consulted as a recommendation for further steps to be taken and decisions to be made in both industries.