Advertisement Intolerance in Hungary: a Critical Analysis of the Hungarian Advertisement Market

Ads are part of our life regardless to our attitude towards them. Bad news is that we have reached a degree of evolution where we can completely ignore them. We need only a few seconds to differentiate between ads that we are interested in, and those ones that when seeing them, we reach for the remote control immediately. And let us admit it: Hungarian advertising market lacks original and creative ads. However, this does not mean that ads cannot sell at all. It only means that there is need for new methods, new tools, new approaches in advertising. The goal is to create relevant, conception-based, receiver-oriented, original, intelligent and impressive ads. To reach this aim, we have to understand the market, consider customer needs and make advertisements with the initiation of them, thus harmonizing the needs and expectations of customers, the client and the creative people.