The CMO of People: Manage Employees Like Customers - Peter Navin - Books - De Gruyter - 9783110752960 - November 22, 2021
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The CMO of People: Manage Employees Like Customers 2 Revised edition

Peter Navin

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£ 24.49

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Expected delivery Jul 10 - 17
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The CMO of People: Manage Employees Like Customers 2 Revised edition

A fresh look at how to run HR so that it has impact. Drawing on what HR can learn from marketing the book focuses on topics such as brand, employee experience and analytics. Based on the authors' experience in leading HR it is jam packed with actionable advice. The new edition includes contributions with industry specialists from UKG, Nike, Service Now, DocuSign and Walsh College.


281 pages, 23 Illustrations, color; 1 Tables, color

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 22, 2021
ISBN13 9783110752960
Publishers De Gruyter
Pages 281
Dimensions 229 × 159 × 27 mm   ·   410 g
Language English  

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