B2B Customer Engagement Strategy: An Introduction to Managing Customer Experience - Daniel D. Prior - Books - Springer International Publishing AG - 9783031234088 - April 4, 2023
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Daniel D. Prior
B2B Customer Engagement Strategy: An Introduction to Managing Customer Experience 1st ed. 2023 edition

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This textbook introduces students to customer engagement strategy in B2B markets, the foundation of which is customer engagement capability. Companies must develop and implement four sub-capabilities – customer journey management, customer relationship management, customer communications and data analytics and insight to succeed.

30 Illustrations, black and white; Approx. 300 p. 30 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 4, 2023
ISBN13 9783031234088
Publishers Springer International Publishing AG
Pages 226
Dimensions 236 × 154 × 17 mm   ·   382 g
Language German  

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