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Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth
Christoph Senn
Triple Fit Strategy: How to Build Lasting Customer Relationships and Boost Growth
Christoph Senn
Business relationships are still dominated by a narrow perspective trying to match products to customer needs and making deals. It's a buyer-seller relationship built on a transactional mindset, and it's not how you should be doing business.
256 pages
Media | Books Hardcover Book (Book with hard spine and cover) |
To be released | November 19, 2024 |
ISBN13 | 9781647827144 |
Publishers | Harvard Business Review Press |
Pages | 256 |
Dimensions | 458 g |
See all of Christoph Senn ( e.g. Hardcover Book )