Strategic Marketing Planning for the Small to Medium Sized Business - David Anderson - Books - Business Expert Press - 9781606493731 - March 16, 2012
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Strategic Marketing Planning for the Small to Medium Sized Business

David Anderson

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Strategic Marketing Planning for the Small to Medium Sized Business

Ninety percent of businesses close after 10 years of operation. While many factors contribute to failure, the lack of an organized, measurable, strategic marketing plan often is the underlying cause. This book addresses these issues by providing both marketing theory as well as workbook exercises.

100 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 16, 2012
ISBN13 9781606493731
Publishers Business Expert Press
Pages 100
Dimensions 155 × 230 × 8 mm   ·   173 g
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