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The Naming Book: 5 Steps to Creating Brand and Product Names that Sell
Brad Flowers
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The Naming Book: 5 Steps to Creating Brand and Product Names that Sell
Brad Flowers
A name can be a business's first impression, a product's calling card, and a brand's defining characteristic, and choosing a name out of thin air could cause devastating results. In The Naming Book, Brad Flowers, partner at branding agency Bullhorn Creative, presents a clear and actionable five-step framework to naming anything.
180 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 2, 2020 |
| ISBN13 | 9781599186665 |
| Publishers | Entrepreneur Press |
| Pages | 180 |
| Dimensions | 228 × 153 × 15 mm · 290 g |
| Language | English |
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