Business in the Real World

Elena Lim's energy is contagious - anyone who knows her well will sooner or later be influenced by this dynamo of a woman! She has been involved in many, many pioneering economic efforts that have been of benefit to the Philippines, creating thousands of jobs, developing new skills for the country, and earning much needed foreign exchange. From TV sets to tiger prawns to people's car to industrial estates - and to the first major plant in the former Clark Air Base when the ashes from Mt. Pinatubo were still worrying less courageous entrepreneurs. "One often wonders how a small lady (less than five feet tall) can do so much. But watch her, as I have, on trips with Philippine Presidents attracting investments from abroad and you are soon infected by her enthusiasm. Nothing is impossible for Elena - her strong determination to achieve her objectives is legendary! By now competitors have learned never to underestimate her. While building a business empire, Elena has greatly contributed to the economic gi'owth of the Philippines and the economic well-being of its people. "This book on her business experiences and insights is surely among her most priceless contributions - especially for aspiring entrepreneurs!" WASHINGTON SYCIP Founder The SGV Group + + + Elena Lim's book is inspiring, a must for would-be and budding entrepreneurs so they can team from her experiences as a mega-entrepreneur. "From the case studies on her experiences, entrepreneurs can leam how to prevent potential problems and pitfalls. She also shows the way to overcoming barriers when they occur." FELIPE B. ALFONSO President, Asian Institute of Management Chairman, Manila Electric Company