Sustainable Marketing: A Holistic Approach - Mark Peterson - Books - Sage Publications Ltd - 9781526494641 - May 25, 2021
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Sustainable Marketing: A Holistic Approach

Mark Peterson

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£ 220.99

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Sustainable Marketing: A Holistic Approach

This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.

480 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 25, 2021
ISBN13 9781526494641
Publishers Sage Publications Ltd
Pages 440
Dimensions 191 × 239 × 31 mm   ·   966 g
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