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Fashion Branding and Consumer Behaviors: Scientific Models - International Series on Consumer Science
Tsan-ming Choi
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Fashion Branding and Consumer Behaviors: Scientific Models - International Series on Consumer Science
Tsan-ming Choi
Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence of branding strategies and consumer response.
250 pages, 13 black & white illustrations, 30 black & white tables, biography
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 31, 2014 |
| ISBN13 | 9781493902767 |
| Publishers | Springer-Verlag New York Inc. |
| Pages | 151 |
| Dimensions | 163 × 242 × 15 mm · 408 g |
| Language | English |
| Editor | Choi, Tsan-Ming |
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