How He-Man Mastered the Universe: Toy to Television to the Big Screen

Brian C. Baer

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How He-Man Mastered the Universe: Toy to Television to the Big Screen

Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It's easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-man and the other characters in Matell's popular Masters of the Universe toy line quickly found their way into comic books, video games, multiple television series and a Hollywood film.

277 pages

Media	Books Paperback Book (Book with soft cover and glued back)
Released	February 28, 2017
ISBN13	9781476665900
Publishers	McFarland & Co Inc
Pages	228
Dimensions	229 × 150 × 17 mm · 344 g
Language	English

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