Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future - Jonah Sachs - Books - Harvard Business Review Press - 9781422143568 - July 10, 2012
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Jonah Sachs
Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future

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Argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. The author systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize.

272 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 10, 2012
ISBN13 9781422143568
Publishers Harvard Business Review Press
Pages 288
Dimensions 157 × 239 × 27 mm   ·   602 g

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