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Innovative B2B Marketing: New Models, Processes and Theory 2 Revised edition
Simon Hall
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Innovative B2B Marketing: New Models, Processes and Theory 2 Revised edition
Simon Hall
Cut through the noise surrounding B2B marketing using this clear and pragmatic guide, providing coverage of all the most recent developments including social marketing, customer attrition and B2B partnership marketing.
304 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 3, 2022 |
| ISBN13 | 9781398604766 |
| Publishers | Kogan Page Ltd |
| Pages | 376 |
| Dimensions | 158 × 234 × 7 mm · 598 g |
| Language | English |
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