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Buyer Personas, Revised and Expanded: Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business 2nd edition
Kraus, Jim (Buyer Persona Institute (BPI))
Buyer Personas, Revised and Expanded: Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business 2nd edition
Kraus, Jim (Buyer Persona Institute (BPI))
240 pages
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | July 22, 2024 |
ISBN13 | 9781394236336 |
Publishers | John Wiley & Sons Inc |
Pages | 240 |
Dimensions | 161 × 236 × 20 mm · 504 g |
Language | English |