Branding@thedigitalage - H. Meyers - Books - Palgrave Macmillan - 9781349426652 - September 14, 2001
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Branding@thedigitalage 1st ed. 2001 edition

H. Meyers

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Branding@thedigitalage 1st ed. 2001 edition

The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or traditional bricks and mortar companies - must develop a successful strategy for presenting compelling brands in the virtual world.

184 pages, 169 Illustrations, black and white; X, 184 p. 169 illus.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 14, 2001
ISBN13 9781349426652
Publishers Palgrave Macmillan
Pages 184
Dimensions 454 g
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