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Winning At Innovation: The A-to-F Model
Philip Kotler
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Winning At Innovation: The A-to-F Model
Philip Kotler
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
288 pages, 48 figures, 29 tables, 5 diagrames
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 13, 2015 |
| ISBN13 | 9781137479174 |
| Publishers | Palgrave Macmillan |
| Pages | 272 |
| Dimensions | 233 × 157 × 14 mm · 452 g |
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