Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative

Scott Brinker

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Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital.

288 pages

Media	Books Hardcover Book (Book with hard spine and cover)
Released	April 1, 2016
ISBN13	9781119183174
Publishers	John Wiley & Sons Inc
Pages	288
Dimensions	164 × 236 × 25 mm · 498 g
Language	English

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