Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative - Scott Brinker - Books - John Wiley & Sons Inc - 9781119183174 - April 1, 2016
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Scott Brinker
Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative

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Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital.

288 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 1, 2016
ISBN13 9781119183174
Publishers John Wiley & Sons Inc
Pages 288
Dimensions 164 × 236 × 25 mm   ·   498 g
Language English  

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