Augmenting Public Relations: An Introduction to AI and Other Technologies for PR - David Phillips - Books - Taylor & Francis Ltd - 9781032831329 - October 21, 2024
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Augmenting Public Relations: An Introduction to AI and Other Technologies for PR

David Phillips

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Augmenting Public Relations: An Introduction to AI and Other Technologies for PR

Examining a range of new practices for the PR industry, covering both principles and applications, this book will be of great value to students, academics and practitioners alike. It describes the nature of AI and projects its development, offering an introduction to practitioners on how they too can create their own AI tools.

215 pages, 1 Halftones, color; 1 Illustrations, color

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 21, 2024
ISBN13 9781032831329
Publishers Taylor & Francis Ltd
Pages 178
Dimensions 508 g
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