Media Franchising: Creative License and Collaboration in the Culture Industries - Postmillennial Pop - Derek Johnson - Books - New York University Press - 9780814743478 - March 22, 2013
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Media Franchising: Creative License and Collaboration in the Culture Industries - Postmillennial Pop

Derek Johnson

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Media Franchising: Creative License and Collaboration in the Culture Industries - Postmillennial Pop

The initial success of a single product like X-Men, Star Trek, and Transformers led to a long-term embrace of media franchising. The author examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds.

320 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 22, 2013
ISBN13 9780814743478
Publishers New York University Press
Pages 300
Dimensions 153 × 229 × 25 mm   ·   612 g
Language English  
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