Consumer Behavior in Asia: Issues and Marketing Practice - Erdener Kaynak - Books - Taylor & Francis Inc - 9780789006912 - July 22, 1999
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Consumer Behavior in Asia: Issues and Marketing Practice 1st edition

Erdener Kaynak

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Consumer Behavior in Asia: Issues and Marketing Practice 1st edition

Six contributions written by professors of marketing and business focus on the Chinese consumer market, with one chapter addressing techniques for marketing to "Generation X" in Singapore, Malaysia, and Hong Kong. Other contributions compare North American and Chinese product-country images and bran

130 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 22, 1999
ISBN13 9780789006912
Publishers Taylor & Francis Inc
Pages 130
Dimensions 400 g
Language English  
Editor Chan, T. S.
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