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The Science and Art of Branding 1st edition
Giep Franzen
The Science and Art of Branding 1st edition
Giep Franzen
Offers an overview of thinking about the development of brand strategy. This book approaches successful brand strategy from both the producer and consumer perspectives. It makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions, and explains how to fit them to build successful brands.
592 pages, tables, figures, references, index
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | October 1, 2008 |
ISBN13 | 9780765617910 |
Publishers | Taylor & Francis Ltd |
Pages | 558 |
Dimensions | 177 × 252 × 31 mm · 1.04 kg |
Language | English |
See all of Giep Franzen ( e.g. Hardcover Book and Paperback Book )