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Cognitive Interviewing: A Tool for Improving Questionnaire Design Gordon B. Willis
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Cognitive Interviewing: A Tool for Improving Questionnaire Design
Gordon B. Willis
The design and evaluation of questionnaires and other written and oral materials is a challenging endeavor, fraught with potential pitfalls. This book describes a means of systematically developing survey questions through investigations that intensively probe the thought processes of individuals who are presented with those inquiries.
348 pages, 1, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 6, 2005 |
| ISBN13 | 9780761928034 |
| Publishers | SAGE Publications Inc |
| Pages | 352 |
| Dimensions | 152 × 228 × 23 mm · 570 g |
| Language | English |
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