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Why Fonts Matter: a multisensory analysis of typography and its influence from graphic designer and academic Sarah Hyndman
Sarah Hyndman
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Why Fonts Matter: a multisensory analysis of typography and its influence from graphic designer and academic Sarah Hyndman
Sarah Hyndman
Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. This book explains why certain fonts or styles evoke particular experiences and associations. It explores how you respond to fonts emotionally and can make fonts work for your message.
144 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 28, 2016 |
| ISBN13 | 9780753557235 |
| Publishers | Ebury Publishing |
| Pages | 144 |
| Dimensions | 165 × 218 × 15 mm · 512 g |
| Language | English |
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