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Management and Marketing of Services 2nd edition
Peter Mudie
Management and Marketing of Services 2nd edition
Peter Mudie
Looks at relationship marketing and public sector issues as well as providing sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. This text is aimed at practitioners and students looking for a treatment of this subject.
320 pages
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | June 30, 1999 |
ISBN13 | 9780750635943 |
Publishers | Taylor & Francis Ltd |
Pages | 320 |
Dimensions | 156 × 233 × 19 mm · 508 g |
Language | English |