Scientific Advertising - Claude C. Hopkins - Books - Dover Publications Inc. - 9780486836058 - October 31, 2019
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Claude C. Hopkins
Scientific Advertising

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A founding father of modern advertising discusses the lure of telling a story, use of headlines and art, the power of specificity, and the value of samples and testing campaigns.

112 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 31, 2019
ISBN13 9780486836058
Publishers Dover Publications Inc.
Pages 112
Dimensions 124 × 199 × 7 mm   ·   128 g
Language English  

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