Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success - Wiley Professional Advisory Services - Tim Williams - Books - John Wiley & Sons Inc - 9780470587157 - September 17, 2010
In case cover and title do not match, the title is correct

Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success - Wiley Professional Advisory Services

Tim Williams

Price
£ 32.49

Ordered from remote warehouse

Expected delivery Jul 24 - Aug 5

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success - Wiley Professional Advisory Services

It s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.

188 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 17, 2010
ISBN13 9780470587157
Publishers John Wiley & Sons Inc
Pages 208
Dimensions 237 × 162 × 21 mm   ·   394 g
Language English  
Show all

More by Tim Williams

See all of Tim Williams ( e.g. Paperback Book , CD , Hardcover Book , Book and Book pack )