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Media Management and Economics Research in a Transmedia Environment - Electronic Media Research Series 1st edition
Media Management and Economics Research in a Transmedia Environment - Electronic Media Research Series 1st edition
This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.
296 pages, 41 black & white tables
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | May 15, 2013 |
ISBN13 | 9780415818155 |
Publishers | Taylor & Francis Ltd |
Pages | 278 |
Dimensions | 167 × 235 × 21 mm · 562 g |
Language | English |
Editor | Albarran, Alan B. |