ZAG: The #1 Strategy of High-Performance Brands

Marty Neumeier

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ZAG: The #1 Strategy of High-Performance Brands

In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written by the bestseller "The Brand Gap", this title illustrates the first discipline for building a high-performance brand-radical differentiation.

192 pages, Illustrations

Media	Books Paperback Book (Book with soft cover and glued back)
Released	October 5, 2006
ISBN13	9780321426772
Publishers	Pearson Education (US)
Pages	192
Dimensions	136 × 203 × 13 mm · 214 g
Language	English

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