Big in Asia: 25 Strategies for Business Success - M. Backman - Books - Palgrave Macmillan - 9780230000278 - October 10, 2002
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Big in Asia: 25 Strategies for Business Success 2nd ed. 2003 edition

M. Backman

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Big in Asia: 25 Strategies for Business Success 2nd ed. 2003 edition

Companies operating in post-crisis Asia find themselves confronted by obstacles that hinder development and progress. By focusing on the main difficulties faced by companies it provides a series of strategies for business success and show how to avoid failure in Asia. This is an essential guide for companies who wish to make it big in Asia.


448 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 10, 2002
ISBN13 9780230000278
Publishers Palgrave Macmillan
Pages 339
Dimensions 157 × 234 × 24 mm   ·   674 g

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