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Multiculturalism and Advertising: Indian and European Enterprises under Globalization
Bhattacharjee, Anuradha (Professor, Professor, Consultant (Marketing and Strategy), Puducherry, India)
Multiculturalism and Advertising: Indian and European Enterprises under Globalization
Bhattacharjee, Anuradha (Professor, Professor, Consultant (Marketing and Strategy), Puducherry, India)
240 pages
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | September 5, 2019 |
ISBN13 | 9780199453566 |
Publishers | OUP India |
Pages | 244 |
Dimensions | 221 × 148 × 22 mm · 392 g |