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The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model - SpringerBriefs in Business 2013 edition
Kwang-Yong Shin
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The Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model - SpringerBriefs in Business 2013 edition
Kwang-Yong Shin
The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company's present situation and the practice of IMC strategy.
162 pages, 30 black & white illustrations, biography
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 17, 2013 |
| ISBN13 | 9783642380907 |
| Publishers | Springer-Verlag Berlin and Heidelberg Gm |
| Pages | 148 |
| Dimensions | 155 × 235 × 8 mm · 235 g |
| Language | German |
