Tell your friends about this item:
Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art Analysis and Future Directions - SpringerBriefs in Business 1st ed. 2017 edition
Elvira Ismagilova
Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art Analysis and Future Directions - SpringerBriefs in Business 1st ed. 2017 edition
Elvira Ismagilova
This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing.
138 pages, 5 black & white illustrations, 3 colour illustrations, 3 colour tables, biography
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | February 22, 2017 |
ISBN13 | 9783319524580 |
Publishers | Springer International Publishing AG |
Pages | 138 |
Dimensions | 239 × 160 × 11 mm · 226 g |
Language | German |
See all of Elvira Ismagilova ( e.g. Paperback Book )