Optimization Issues in Web and Mobile Advertising: Past and Future Trends - SpringerBriefs in Operations Management - Subodha Kumar - Books - Springer International Publishing AG - 9783319186443 - November 24, 2015
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Optimization Issues in Web and Mobile Advertising: Past and Future Trends - SpringerBriefs in Operations Management 1st ed. 2016 edition

Subodha Kumar

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Optimization Issues in Web and Mobile Advertising: Past and Future Trends - SpringerBriefs in Operations Management 1st ed. 2016 edition

This book provides a comprehensive overview of optimization issues and models in web and mobile advertising. This book also provides the details of business model in mobile advertising, and presents solutions for the optimization problem involved in mobile advertising.


70 pages, 2 black & white illustrations, 7 colour illustrations, 1 black & white tables, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 24, 2015
ISBN13 9783319186443
Publishers Springer International Publishing AG
Pages 70
Dimensions 90 g
Language German  

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