Tell your friends about this item:
The Information-Economics Perspective on Brand Equity - Foundations and Trends in Marketing
Tulin Erdem
Price
HK$ 498
Ordered from remote warehouse
Expected delivery Oct 16 - 28
Our customers say:
Add to your iMusic wish list
The Information-Economics Perspective on Brand Equity - Foundations and Trends in Marketing
Tulin Erdem
Focuses on the information-economics theoretic framework of brand equity. The authors posit that consumer-based brand equity is the value of a brand as a credible signal of a product's positioning. In their framework, the content, clarity, and credibility of the brand signal creates intangible benefits, and enhances perceived quality.
73 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | August 31, 2016 |
| ISBN13 | 9781680831689 |
| Publishers | now publishers Inc |
| Pages | 73 |
| Dimensions | 157 × 236 × 11 mm · 132 g |
| Language | English |
See all of Tulin Erdem ( e.g. Paperback Book )