Paleo in 28: 4 Weeks, 5 Ingredients, 130 Recipes

Description for Sales People: Our primary competitors don t include nutritional information, while our recipes will include calorie counts and basic nutritional information. The competitive books recipes have complicated ingredients, with fixed meal plans and are expensive and unnecessarily oversized books/ with large, expensive formats. Their diet plans are buried in long authority-driven narratives about the benefits of the diet. We will distinguish ourselves by positioning our book as a 4-week Paleo meal plan with an easy-to-use and affordable alternative, thus offering practical value, plus simple explanations of the hows and whys this diet works. We use 5 ingredients (simple!) with flexible meal plans and a low price point. Amazon reviews reveal readers are looking for simple recipes."Biographical Note: Kenzie Swanhart is the founder and author of the popular food blog Cave Girl in the City. In an effort to find balance and regain a healthy lifestyle after college, Kenzie adopted the Paleo diet. She started her blog to share her successes, resources, and findings with others on a similar journey.

Contributor Bio:  Press, Sonoma Arcas Publishing was founded in 2013 by veterans of the technology and digital media industries. Using a data-driven approach, Arcas identifies topics of consumer interest and produces extensively-researched, high- quality books that enable readers to lead healthier, more fulfilling lives. Arcas Publishing has worldwide distribution, and is based in Berkeley, California. Contributor Bio:  Sonoma Press Arcas Publishing was founded in 2013 by veterans of the technology and digital media industries. Using a data-driven approach, Arcas identifies topics of consumer interest and produces extensively-researched, high- quality books that enable readers to lead healthier, more fulfilling lives. Arcas Publishing has worldwide distribution, and is based in Berkeley, California.