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Scientific Advertising
Claude Hopkins
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Scientific Advertising
Claude Hopkins
This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 12, 2014 |
| ISBN13 | 9781603866361 |
| Publishers | Merchant Books |
| Pages | 88 |
| Dimensions | 154 × 230 × 6 mm · 152 g |
| Language | English |
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