Netnography: The Essential Guide to Qualitative Social Media Research - Kozinets, Robert (University of Southern California, USA) - Books - Sage Publications Ltd - 9781526444691 - October 31, 2019
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Netnography: The Essential Guide to Qualitative Social Media Research 3 Revised edition

Kozinets, Robert (University of Southern California, USA)

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Netnography: The Essential Guide to Qualitative Social Media Research 3 Revised edition

In this landmark third edition, Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications, helping students both understand and do netnographic research projects of their own.


472 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 31, 2019
ISBN13 9781526444691
Publishers Sage Publications Ltd
Pages 472
Dimensions 248 × 176 × 36 mm   ·   942 g
Language English