Big Data Bootcamp: What Managers Need to Know to Profit from the Big Data Revolution 1st edition

Publisher Marketing: Investors and technology gurus have called big data one of the most important trends to come along in decades. Big Data Bootcamp explains what big data is and how you can use it in your company to become one of tomorrow s market leaders. Along the way, it explains the very latest technologies, companies, and advancements. Big data holds the keys to delivering better customer service, offering more attractive products, and unlocking innovation. That s why, to remain competitive, every organization should become a big data company. It s also why every manager and technology professional should become knowledgeable about big data and how it is transforming not just their own industries but the global economy. And that knowledge is just what this book delivers. It explains components of big data like Hadoop and NoSQL databases; how big data is compiled, queried, and analyzed; how to create a big data application; and the business sectors ripe for big data-inspired products and services like retail, healthcare, finance, and education. Best of all, your guide is David Feinleib, renowned entrepreneur, venture capitalist, and author of Why Startups Fail. Feinleib s Big Data Landscape, a market map featured and explained in the book, is an industry benchmark that has been viewed more than 150,000 times and is used as a reference by VMWare, Dell, Intel, the U. S. Government Accountability Office, and many other organizations. Feinleib also explains: Why every businessperson needs to understand the fundamentals of big data or get run over by those who do How big data differs from traditional database management systems How to create and run a big data project The technical details powering the big data revolutionWhether you re a Fortune 500 executive or the proprietor of a restaurant or web design studio, Big Data Bootcamp will explain how you can take full advantage of new technologies to transform your company and your career. What you'll learn Which big data technologies are the most compelling and how to get started using themHow the intersection of big data, cloud computing, and mobile technologies is opening up huge new markets and opportunities for entrepreneurs and existing businesses alikeHow to find and put to use valuable data setsHow marketers can use big data applications to pinpoint and appeal to the most likely customersHow to make much better decisions using big data Who this book is for The target audience for this book is business and IT professionals, investors, managers, entrepreneurs and small business owners, and government officials. Table of Contents Big DataThe Big Data LandscapeYour Big Data RoadmapBig Data at WorkWhy a Picture Is Worth a Thousand WordsThe Intersection of Big Data, Mobile, and Cloud ComputingDoing a Big Data ProjectThe Next Billion-Dollar IPO: Big Data EntrepreneurshipReach More Customers with Better Data and ProductsHow Big Data Is Changing the Way We LiveBig Data Opportunities in EducationCapstone Case Study: Big Data Meets RomanceBig Data Resources" Contributor Bio:  Feinleib, David David Feinleib is the producer of The Big Data Landscape, Big Data Trends, and Big Data TV, all of which may be found on the web at www. BigDataLandscape.com. Mr. Feinleib s Big Data Trends presentation was featured as "Hot On Twitter" and has been viewed more than 45,000 times on SlideShare. Mr. Feinleib has been quoted by Business Insider and CNET, and his writing has appeared on Forbes.com and in Harvard Business Review China. He is the Managing Director of The Big Data Group. Prior to The Big Data Group, Mr. Feinleib was a general partner at Mohr Davidow Ventures. Mr. Feinleib co-founded Consera Software, which was acquired by HP; Likewise Software, which was acquired by EMC Isilon; and Speechpad, a leader in web-based audio-video transcription. He began his career at Microsoft. Mr. Feinleib holds a BA from Cornell University, graduating summa cum laude, and an MBA from the Graduate School of Business at Stanford University. The author of Why Startups Fail (Apress, 2011), he is an avid violinist and two-time Ironman finisher.