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Strategic Copywriting: How to Create Effective Advertising Second edition
Edd Applegate
Strategic Copywriting: How to Create Effective Advertising Second edition
Edd Applegate
A detailed guide to proven strategies and techniques used in writing and designing successful ads for various print, broadcast, and social media.
310 pages, 53 black & white illustrations, 16 tables
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | November 5, 2015 |
ISBN13 | 9781442244085 |
Publishers | Rowman & Littlefield |
Pages | 310 |
Dimensions | 255 × 179 × 22 mm · 590 g |
Language | English |
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