Getting to Plan B: Breaking Through to a Better Business Model - John Mullins - Books - Harvard Business Review Press - 9781422126691 - September 1, 2009
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Getting to Plan B: Breaking Through to a Better Business Model

John Mullins

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Getting to Plan B: Breaking Through to a Better Business Model

Succeeding with a new business whether in a corporation or a venture based setting requires taking a leap of faith. But in order to grow, the business needs to morph and adjust many times before it meets the needs of a viable market. This title guides you through specific steps to effectively reinvent your entrepreneurial business model.

272 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 1, 2009
ISBN13 9781422126691
Publishers Harvard Business Review Press
Pages 272
Dimensions 165 × 240 × 23 mm   ·   542 g
Language English  
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